Coca-Cola will launch a cane sugar version of its soda in the U.S. following push from Trump

Coca-Cola revealed Tuesday that it will launch a version of its trademark soda made with American cane sugar this fall The latest move comes nearly a week after President Donald Trump claimed in a Truth Social post that Coca-Cola had agreed to use REAL Cane Sugar in Coke in the United States As part of its ongoing innovation agenda this fall in the United States the company plans to launch an offering made with U S cane sugar to expand its Trademark Coca-Cola product range the company declared in its second quarter earnings statement disclosed on July This addition is designed to complement the company s strong core portfolio and offer more choices across occasions and preferences Coca-Cola products sold in the U S have been sweetened with high fructose corn syrup since the s However per NBC News Cola-Cola CEO James Quincey explained on a July earnings call that the company already uses cane sugar in its coffee and Exclusively brand lemonade Honest Tea and Vitamin Water beverages Related Coca-Cola s biggest challenge in greening its operations is its own global marketing strategy We appreciate the president s enthusiasm for our Coca-Cola brand Quincey advised investors the Associated Press shared We are definitely looking to use the whole tool kit of available sweetening options We re constantly looking for opportunities to innovate and see whether there s an intersection of new ideas and where consumer preferences are evolving Quincey added It s a good sign that the industry including ourselves are trying lots of different things As for Coca-Cola s rivals both PepsiCo and Dr Pepper have been selling their versions of cola sweetened with cane sugar in the U S since On July PepsiCo reported it plans to introduce a new prebiotic soda this fall just months after acquiring Poppi Called Pepsi Prebiotic Cola the beverage will be available in -ounce cans and come in two flavors Original Cola and Cherry Vanilla It will also contain five grams of cane sugar calories and three grams of prebiotic fiber with no artificial sweeteners Read more about Coke the drink Gut-friendly fizz How Coke and Pepsi are reinventing the soda wars How food companies are prepping for Trump tariffs and what it means for you at the grocery store A new practices war is brewing and Coca-Cola s AI Christmas ad is at the center The post Coca-Cola will launch a cane sugar version of its soda in the U S following push from Trump appeared first on Salon com